Whether you want a formal business plan for your bank or investor, or a road map to take you where you want to go, we can help with all of that.

Business plan structures haven't changed much over the years, but the process has, resulting in a richer experience, with better, cleaner, laser targeted results. 

The Why . . .

A well thought out, researched plan will help you to:

  • Get focused, set goals and stay on track
  • Understand your competition and determine why the customer should buy from you.
  • Discover who your most ideal customer is.
  • Develop a strategic marketing plan targeted to your ideal customer.
  • Determine your revenue potential and create financial forecast.
  • Help to develop alliances in your industry with a heightened level of confidence.
  • Save time and money.
  • Obtain any necessary funding from your investor or your bank.

We offer: 

Business Plan coaching

One-on-one - step by step coaching for solopreneurs and entrepreneurs.

Business plan review

When you need an objective set of eyes having reviewed hundreds of plans, in an array of industries.  We will red ink and recommend, from a gentle, yet candid,and fresh perspective.


Our seasoned entrepreneurs facilitate workshops that cater to the busy entrepreneur.

 Workshops include:   

• Create a Strategic Plan for 2018 • Three Easy Steps to Marketing  • Facebook Strategies & Content Calendar Creation  • Brainstorming Ideas with Your Team •  Analyze your Competition

Shauna Madsen is a business and marketing whiz. From business planning to marketing strategies to copy writing, logo & marketing material design, I don’t know of anyone else who has this highly valuable cross-section of skills and talents. Working with Shauna is an education in how to do things right - the first time.
— Mary Lou Gutscher Business Accelerator: Business Coach, Consultant, Strategist and Facilitator; Speaker; Author & Mentor

We know business planning

I have mentored and coached hundreds of business owners through the business planning process. Even though every business and leader is unique, I've learned there are common problems across all types of businesses. So often, a solution reveals itself over and over again. Having a cross section of skills in business is likely the greatest benefit I bring to our clients;  providing insights from an experiential, "fresh" perspective.

S. Madsen