Why write a plan?

A well thought out, researched plan will help you to:

  • Get focused, set goals and stay on track
  • Understand your competition and determine why the customer should buy from you.
  • Discover who your most ideal customer is.
  • Develop a strategic marketing plan targeted to your ideal customer.
  • Determine your revenue potential and create financial forecast.
  • Help to develop alliances in your industry with a heightened level of confidence.
  • Save time and money.
  • Obtain any necessary funding from your investor or your bank.

We offer: 

Strategic Business Plan program

Our step by step program, takes you through a discovery process to define you and your business,  explore what you sell from a customer's perspective. We delve into who your best customer is, and how you set yourself apart in the market.

Business plan review

When you need an objective set of eyes, we have reviewed hundreds of plans, across every industry.  We will red ink and recommend, from a fresh perspective. 


Our seasoned entrepreneurs facilitate workshops, catered to the busy entrepreneur. Topics vary.


 Shauna Madsen

Shauna Madsen

We know business planning

"I have mentored and coached hundreds of business owners through the business planning process. Even though every business and leader is unique, I've learned there are common problems across all types of businesses. So often, a solution reveals itself over and over again. Having a cross section of skills in business is likely the greatest benefit I bring to our clients;  providing insights from an experiential, "fresh" perspective."

Shauna Madsen is a business and marketing whiz. From business planning to marketing strategies to copy writing, logo & marketing material design, I don’t know of anyone else who has this highly valuable cross-section of skills and talents. Working with Shauna is an education in how to do things right - the first time.
— Mary Lou Gutscher Business Accelerator: Business Coach, Consultant, Strategist and Facilitator; Speaker; Author & Mentor