Because he recognized the brand of delicious looking corn staring him in the face several times a week in his Facebook newsfeed.
Being top of mind and moving them to your side of the street requires a strategic approach to your messaging.
Our brains are busy, exposed to around 4,000 to 10,000 brand messages a day. How do you become a memorable business in the sea of possibilities your potential clients are exposed to every day?
Becoming top of mind and staying there, requires commitment, repetition and consistency.
Committing is easy when you have a communication schedule, with topics, ads, images stored neatly in your communication folder. If you are stuck for ideas, consider what your customers have been talking about. Is there a common problem they face? Analyse the problem and break it down into smaller components. Consider developing content around each of those components.
The “experts” argue, an ad needs to be seen seven times, or 26 times by a prospective customer before they remember you.
In my experience, when your audience sees you and your brand (not just your ad) and recognizes you by your unique qualities, and when they (or their friends) need what you offer, you will be the first on the list.
It’s more about the experience they have with your message or content, whether its infographics, videos, e-books, the content quality is the backbone of the customer’s experience with you.
Be memorable. There is a process to developing a brand with distinction. Consistency is easy when your brand tells a story your audience wants to hear. Once established, everything that flows from your brand must be consistent across all channels, online and offline.
If you are new to business and went the crowd sourcing route for your logo, consider hiring a local designer or marketing specialist to develop a consistent marketing package around your new logo. The success of your marketing hinges on how your customers perceive you and your business. Your brand might be you, but it’s largely about the relationship between you and your customers.
Feel free to reach out to me with questions. If you need help with creating a strategy, or brand, or help with generating ideas for your content, give me a call and we can discuss your needs.
Thanks for reading, your feedback is appreciated. 😊