Is it Time to Pivot?


So, you’ve put in three quarters of the year, and as you look back, the numbers just don’t add up the way you want them to. Marketing has cost more than anticipated, the leads you thought would turn into sales haven’t amounted to a hill of beans. Some have even said to you, “maybe you should be doing something else if this isn’t working”.   You already feel a sense of doom and gloom, you certainly don’t need someone validating those feelings.

Working alone in a business is difficult at the best of times, and painful at the worst of times. Doubts may be biting at your heels, and it’s easy to start comparing yourself to other entrepreneurs.

This is where you must hit the STOP button; stop the thoughts, stop listening to negative Nellies, and reflect on why you are in business.  What you likely need at this moment is a different perspective.

One day, a few months ago, I was scheduled for a call with my life coach. The day I was experiencing pushed me into my cocoon, where I wanted to stay. I sent her a text to ask if we could postpone our meeting, and she asked for 10 minutes to chat.  In 10 minutes, she offered a perspective that changed my entire week, and I felt energized, positive and ready to take on anything.

I have seen countless businesses turn around with a simple idea, or change in perspective. As my coach said to me, “you can’t see the picture when you’re the one in the frame”.  I need people around me to share ideas with and provide positive feedback.

Identifying our strengths is difficult when things aren’t going as planned. Recognizing opportunities, or knowing when it’s time to pivot requires a different perspective.

If this sounds like you, and you’d like a complimentary 1/2 hour sounding board, and possibly a new perspective to consider, I’d love to hear from you.


Shauna Madsen

Since 2005, Shauna has helped hundreds of entrepreneurs and small business owners with their strategic plans, marketing and graphic design needs. Shauna is a mentor with Futurepreneur Canada, and Womanition Mentorship Program, and a published author and speaker at several events and conferences in Alberta and BC where she talks on the merits of planning. Madsen Avenue’s mission is to create opportunities for growth.