Is 2017 in your rear view mirror?

Did you love 2017, or are you glad it’s almost over?


Check in on your 2017. Have you achieved the revenue goals you set for yourself?  Did you learn new ways to approach your marketing?  What were you struggling with one year ago? Did you manage to work things out, or is there still a struggle? Have you been flying by the seat of your pants?

You can write an award-winning business plan in January, and the year can unfold contrary to your plan. Why?

Life happens. 

No matter how well we plan our year, our month, our week, life has a way of happening around us, distracting our attention, or changing the direction of our plans.

Did you know?

In 1979, interviewers asked new graduates from the Harvard’s MBA Program about their goals and found that:

·       84% had no specific goals at all

·       13% had goals but they were not committed to paper

·       3% had clear, written goals and plans to accomplish them

In 1989, the interviewers again interviewed the graduates of that class. The results:

·       The 13% of the class who had goals were earning, on average, twice as much as the                    84 percent who had no goals at all.

·       The three percent who had clear, written goals were earning, on average, ten times as                much as the other 97 percent put together.

Setting SMART Goals is key; beginning with the end in mind, or what you want to achieve, and committing to paper; Specific goals, that are Measurable, Attainable, Relevant and Time Specific.

For example, one of my goals for 2018 is to facilitate another successful seminar with Donna Worthington.

In the seminar I will discuss “Is Your Idea Feasible?”, and Donna will talk on “Financials in Business and Life”.(Specific) This will follow the Womanition BizBrigade where I will be talking on the same subject. We will deliver the seminar to 20 women in groups of five for increased engagement. (Measurable, and Attainable and Relevant – greater learning opportunity is our “why”).  These will take place in the boardroom at Donna’s office two weeks following the BizBrigade (Time Specific).

Working through each of your goals will help you commit to paper what you want, and determine what you need to achieve it, and how you will go about it.  FYI - a business plan is nothing more than a series of SMART goals in each area of your business.

Specific - What do you want to accomplish? 

Measurable - How will you know when you have accomplished this goal? 

Attainable - How can this goal be accomplished, what do you need to make it happen?

Relevant - Is this goal worth working hard to accomplish, this is your Why?

Time Specific - Put a time stamp on when you will attain your goal.

You can download a free Goal Setting Workbook I created by going to our website:


I would love to hear your thoughts on this article, or anything else you’d like to share or talk about. 

Happy Planning

Shauna Madsen

Shauna Madsen has been an entrepreneur since 1988. She is a business planning and marketing specialist, an author, artist and speciality framer. Since 2005, she has helped hundreds of entrepreneurs with their marketing strategies, business plans, as a coach, facilitator, mentor and designer.  She received international gold and platinum awards each year from 2011 to 2014 for creative excellence with the design and production of Womanition magazine. In 2017, she was honoured with the Womanition Supearlative Special Skills Award, and a gold award with Marcom International for the design and layout of Mentoring Women Leaders, available for sale on Amazon.