Because he recognized the brand of delicious looking corn staring him in the face several times a week in his Facebook newsfeed.
Being top of mind and moving them to your side of the street requires a strategic approach to your messaging.
I was walking through the desert in Palm Springs last week, taking in the sun and beauty of a sparse landscape displayed in hues of brown. The only colour this landscape offered were occasional florals, in clusters of alstrameria and birds of paradise. Since we can’t grow these beauties here, my mind wandered back to the time when I owned my (unintentional) flower shop.
🗝 Key 1. What is in it for them?
Operating a business is synonymous with being of service. The most successful businesses have a core value cemented in service and what they can do for their clients. I heard an entrepreneur say today, “I want 25 clients, that’s all I need and I’ll be good. When we remember that the purpose of the business is to serve a need in the market, the emphasis is put back where it belongs; what can we do today to be of service to our customers?
🗝 Key 2. Show them don’t tell them.
When I see a business card, or sign that states, “We provide quality Service” I want to giggle. What’s the alternative to that? They would probably attract more attention if they said,
“Our service is getting better and better, thanks to your feedback”.
Consumers expect the best in quality, they assume they can trust you when you are running a business, and if you happen to go above and beyond, good for you, and good for them. You want them to brag about you. Do it, don’t say it.
🗝 Key 3. What are you building from?
What values are important to you? When you build your business from the same set of values, you attract like-minded people, and customers that are like you. When you can articulate your values, you are one step closer to knowing your differentiator, regardless of your industry, and the number of competitors you have.
🗝 Key 4. Share your authentic you.
Be yourself. Long gone are the days of walking into a prospective client’s office and planting a bottle of scotch on their desk, hoping to create a connection, and a sale. Business isn’t conducted like that any longer. If you read my last column, “Gossip from the Avenue”, I mentioned how gender biases and intimidation was used as a tool in some circles.
Consumers want to do business with real people. Businesses want to work with genuine collaborators, and connectors. Authentic people get noticed.
🗝 Key 5. Love the shoes you’re in!
Do what you love, and love what you do. When we are consciously serving others by doing what we love, creativity flows freely, ideas present themselves along with opportunities, and we attract more of what we want.
Happy Valentine’s day,
Shauna Madsen has been an entrepreneur since 1988. She is a business planning and marketing specialist, an author, artist and specialty framer. Since 2005, she has helped hundreds of entrepreneurs with their marketing strategies, business plans, as a coach, facilitator, mentor and designer. She received international Gold and Platinum awards each year from 2011 to 2014 for creative excellence with the design and production of Womanition magazine. In 2017, she was honoured with the Womanition Supearlative Special Skills Award, and a Marcom International Gold award for the design and production of "Mentoring Women Leaders II", a compilation of stories by women in business, mentoring others to achieve success in business.
Madsen Avenue works with clients to articulate their “why” and create a foundation for a strategic, authentic plan. The first post in the series, Gossip from the Avenue, Delain Witzaney shares her “why”, as a boudoir photographer.
Let's step into the New Year with confidence and a fresh perspective. Here are 7 ideas to kickstart your business, on the Avenue to a successful year!
How many ads do you see on Facebook with a promise to show you how to do something in your business that will earn you six or seven figures? Some of the online marketers say they have been down and out, lived in their car, or in the basement of their grandparents until they discovered the holy grail to online marketing? There is a consistent flavour across most of these infomercials, one of “rags to riches”. It’s currently the flavour of the year, and it works for them because, there are so many entrepreneurs searching online for answers, unsure what to do next in their business.
The infomercials are enticing. After all, who wouldn’t want to triple their revenue while they sleep.
The noise gets louder if you do any online research. If you haven’t noticed the increase in the ads you see on Facebook after doing an online search, I invite you to try it out. Some people think it’s a little spooky, or down right creepy. Those algorithms are creeping around back there, tracking every little thing you do, see, and search, and will also tell the creepy crawlers how long you’ve hovered over a certain paragraph on any page.
All the noise and infomercials become a distraction, and can lead you down a rabbit hole, eating up hours of your precious time - time, you could have spent on the things that will work for you and your business.
How to avoid the distraction of the Creepy Crawlers.
Writing your strategic plan is a preventative and proactive measure.
When you know HOW you will accomplish what you want, you marketing plan is set, along with the action steps to make it happen.
You will no longer be swayed by infomercials, or the snake-oil salesmen, disguised as the experts promising first position on Google. You will know what you are doing in 2018.
The more you know about your business, your industry and what’s going on, opportunities present themselves – you see more because you have a new perspective on the world around you.
You position yourself to CREATE rather than COMPETE, because your offering aligns with YOUR personal values, and your company core values, you don’t need to compete. Your ideal clients buy your WHY before they buy what you are selling – making your offering unique.
If you spend the time planning your business now, 2018 will be your best year yet.
I’d love to hear about your business and what you’d like to accomplish. Please, give me a call. If there’s a fit, we can get you going on a plan for 2018. You can sidestep the noise, avoid the distractions and move forward in a direction of your choosing.
Shauna Madsen has been an entrepreneur since 1988. She is a business planning and marketing specialist, an author, artist and speciality framer. Since 2005, she has helped hundreds of entrepreneurs with their marketing strategies, business plans, as a coach, facilitator, mentor and designer. She received international Gold and platinum awards each year from 2011 to 2014 for creative excellence with the design and production of Womanition magazine. In 2017, she was honoured with the Womanition Supearlative Special Skills Award.
So, you’ve put in three quarters of the year, and as you look back, the numbers just don’t add up the way you want them to. Marketing has cost more than anticipated, the leads you thought would turn into sales haven’t amounted to a hill of beans. Some have even said to you, “maybe you should be doing something else if this isn’t working”. You already feel a sense of doom and gloom, you certainly don’t need someone validating those feelings.
Working alone in a business is difficult at the best of times, and painful at the worst of times. Doubts may be biting at your heels, and it’s easy to start comparing yourself to other entrepreneurs.
This is where you must hit the STOP button; stop the thoughts, stop listening to negative Nellies, and reflect on why you are in business. What you likely need at this moment is a different perspective.
One day, a few months ago, I was scheduled for a call with my life coach. The day I was experiencing pushed me into my cocoon, where I wanted to stay. I sent her a text to ask if we could postpone our meeting, and she asked for 10 minutes to chat. In 10 minutes, she offered a perspective that changed my entire week, and I felt energized, positive and ready to take on anything.
I have seen countless businesses turn around with a simple idea, or change in perspective. As my coach said to me, “you can’t see the picture when you’re the one in the frame”. I need people around me to share ideas with and provide positive feedback.
Identifying our strengths is difficult when things aren’t going as planned. Recognizing opportunities, or knowing when it’s time to pivot requires a different perspective.
If this sounds like you, and you’d like a complimentary 1/2 hour sounding board, and possibly a new perspective to consider, I’d love to hear from you.
Since 2005, Shauna has helped hundreds of entrepreneurs and small business owners with their strategic plans, marketing and graphic design needs. Shauna is a mentor with Futurepreneur Canada, and Womanition Mentorship Program, and a published author and speaker at several events and conferences in Alberta and BC where she talks on the merits of planning. Madsen Avenue’s mission is to create opportunities for growth.
The number one challenge for any small business is marketing. With so many options to choose from, are you distracted or overwhelmed with all the hype?
It’s hype when it doesn’t relate to you, or provide you with the tools you want or need in your business. How do you sift through all the noise and figure out what will work and what won’t?
Navigating the landscape of business advice can be a labyrinth if you don’t know what to look for. A straight line is the shortest distance between where you are and where you want to be, when you set achievable goals and strategies to get there.
Setting goals is a strategy and will save you time, help you to make more money, and ensure you stay the course.
Goal setting is one of the first exercises in the Strategic Planning Workshop that begins on September 11th.
What do you want to accomplish in 2018? What are your revenue goals? Who is your ideal customer? Where are they? What are the most cost effective marketing avenues for your business? What sets you apart from others who offer similar products or services?
The eight-week workshop will guide you through a step by step planning process, and you come away with a plan for 2018.
We will meet once each week for a full day of ideas, learning, and brainstorming sessions.
2018 IS YOUR YEAR!
Don’t miss this valuable opportunity to grow your business.
Sign up for September 11th. Spots are filling quickly.
I am excited to see you there!
If you have any questions, feel free to call me at : 780.803.4250