Is it Time to Pivot?


So, you’ve put in three quarters of the year, and as you look back, the numbers just don’t add up the way you want them to. Marketing has cost more than anticipated, the leads you thought would turn into sales haven’t amounted to a hill of beans. Some have even said to you, “maybe you should be doing something else if this isn’t working”.   You already feel a sense of doom and gloom, you certainly don’t need someone validating those feelings.

Working alone in a business is difficult at the best of times, and painful at the worst of times. Doubts may be biting at your heels, and it’s easy to start comparing yourself to other entrepreneurs.

This is where you must hit the STOP button; stop the thoughts, stop listening to negative Nellies, and reflect on why you are in business.  What you likely need at this moment is a different perspective.

One day, a few months ago, I was scheduled for a call with my life coach. The day I was experiencing pushed me into my cocoon, where I wanted to stay. I sent her a text to ask if we could postpone our meeting, and she asked for 10 minutes to chat.  In 10 minutes, she offered a perspective that changed my entire week, and I felt energized, positive and ready to take on anything.

I have seen countless businesses turn around with a simple idea, or change in perspective. As my coach said to me, “you can’t see the picture when you’re the one in the frame”.  I need people around me to share ideas with and provide positive feedback.

Identifying our strengths is difficult when things aren’t going as planned. Recognizing opportunities, or knowing when it’s time to pivot requires a different perspective.

If this sounds like you, and you’d like a complimentary 1/2 hour sounding board, and possibly a new perspective to consider, I’d love to hear from you.


Shauna Madsen

Since 2005, Shauna has helped hundreds of entrepreneurs and small business owners with their strategic plans, marketing and graphic design needs. Shauna is a mentor with Futurepreneur Canada, and Womanition Mentorship Program, and a published author and speaker at several events and conferences in Alberta and BC where she talks on the merits of planning. Madsen Avenue’s mission is to create opportunities for growth.


The shortest distance between two points is a straight line.


The number one challenge for any small business is marketing. With so many options to choose from, are you distracted or overwhelmed with all the hype?
It’s hype when it doesn’t relate to you, or provide you with the tools you want or need in your business. How do you sift through all the noise and figure out what will work and what won’t?
Navigating the landscape of business advice can be a labyrinth if you don’t know what to look for.  A straight line is the shortest distance between where you are and where you want to be, when you set achievable goals and strategies to get there.
Setting goals is a strategy and will save you time, help you to make more money, and ensure you stay the course.  
Goal setting is one of the first exercises in the Strategic Planning Workshop that begins on September 11th.
What do you want to accomplish in 2018? What are your revenue goals? Who is your ideal customer? Where are they? What are the most cost effective marketing avenues for your business? What sets you apart from others who offer similar products or services?
The eight-week workshop will guide you through a step by step planning process, and you come away with a plan for 2018.
We will meet once each week for a full day of ideas, learning, and brainstorming sessions.

Don’t miss this valuable opportunity to grow your business. 
Sign up for September 11th. Spots are filling quickly. 

Register here!

I am excited to see you there!
If you have any questions, feel free to call me at : 780.803.4250
Happy Planning!
Shauna Madsen

Good morning, Problem Corner!

I am thrilled to publish Problem Corner.

When I was a kid, my mother listened to the Bill and Bill Show, a morning program on the Edmonton radio station, CJCA.  Bill Matheson and Bill Jackson were so entertaining, educational, and a little edgy for that era.  

Bill Matheson's daily introduction to the show was: "We are broadcasting to you from the crystal gondola in the palatial main studios of 930 CJCA in beautiful downtown Edmonton for the education, elucidation, emancipation, enlightenment and mental emolument of the hoi-polloi."

When listeners would call in, Bill Matheson would answer the phone, "Good morning, problem corner".  

I have 30 years of stories, problems, and solutions from the variety of businesses and entrepreneurs I've had the pleasure of working with, (names will be changed to protect the innocent).

I invite you to comment, send me questions related to your business, I will be happy to respond to your message.  

It is our mission to create opportunities for growth, hopefully we can do a little of that right here.


Happy Planning,

Shauna Madsen