Websites are expensive to develop and to maintain. They require a lot of time to plan, design, and update, so it is crucial that you have the site’s purpose firmly defined to ensure the tool is as effective as possible.
People and companies are ever-changing, and you want to make sure you have your finger on the pulse of what new interest and trends are affecting the people who drive your business success.
It is common for people to associate brand solely with graphic design, colours, and logos. But as a good portion of the FB community stated, branding goes much deeper than that.