We are 6 months into the year. Are you where you hoped you would be? Time to pause and reflect.
Rejection is a tricky thing. It often involves taking a hit when you’ve put yourself out there or made yourself vulnerable. Ouch, right? It isn’t a great feeling and it can definitely deflate your confidence, making you question your direction.
So why do I call rejection “tricky”?
Well, rejection is also a valuable learning tool! Rejection can make you better at what you do!
Did a client shoot down the pitch that you worked on until 4am? Consider that maybe there was a communications breakdown in the discovery process, and you didn’t quite hit the mark on finding solutions to their needs. Remember that rejection is an outsider’s perspective of your work. This is very valuable, even if they hated it! When you are able to flip your opinion on rejection, you will end up knowing yourself better, and grow as an entrepreneur. Those who are unwilling to accept rejection as constructive will forever be blaming others for their failings. And with that take no accountability on how they could have done better in the situation.
Perhaps there was nothing wrong with the idea in the pitch. Maybe this client just doesn’t “get you” and therefore isn’t an ideal client. Rejection can help you know your client better. Did you try a funny approach that fell flat? Maybe it’s just a disconnect of personal tastes. Try again from a different angle. And then note how your client does not appreciate humour and immediately light a candle for them.
If a new approach doesn’t work for that client, maybe they are the wrong client and you should rethink your target audience. An example of this is Coca Cola. They noticed that Diet Coke was seen as a “feminine drink” and therefore sales were lacking with the male demographic. Enter Coke Zero. The manliest sugar free beverage on the planet! The brand positioning is “Coke Zero gives guys permission to be guys, leaving them to enjoy everything.” In other words, “Don’t worry guys. You can drink this, and no one will make fun of you.”
So, they took the rejection of their diet cola, did some rebranding, and likely made eleventy billion dollars as a result. That eleventy billion dollars could be yours! Just open your mind and your hearts to rejection!
Websites are expensive to develop and to maintain. They require a lot of time to plan, design, and update, so it is crucial that you have the site’s purpose firmly defined to ensure the tool is as effective as possible.
Like attracts like! We spend time with people who share common interests and values. When you can define what those interests and values are in your clients, you are at the starting line to attracting more of the same. You will have a better idea of how to position yourself.
People and companies are ever-changing, and you want to make sure you have your finger on the pulse of what new interest and trends are affecting the people who drive your business success.
It is common for people to associate brand solely with graphic design, colours, and logos. But as a good portion of the FB community stated, branding goes much deeper than that.