Madsen Avenue is a creative hub with decades of experience. We work with passionate business people who want to learn how to create a strategic plan to start or grow their business.  

We offer an avenue to define what sets you and your business apart from others in your industry; a strategy to reach your ideal clients, and we give you tools to elevate your brand so it speaks to your audience. We teach you how to look at your business and the market from a new perspective.

What do you want to accomplish?

Are you new to business and need guidance? We can help with every step, from registering to launching. Is your idea feasible? Let's find out before you sign that lease. 

Do you want a new perspective on your business?

Would you like to discover and define what sets you apart?  After all, its difficult to see the picture, when you are the one in the frame.

You are unique. Strive to be different.

What is the first impression your audience feels when they see your website and business card, or hear you speak at a network event?  Is it time for a refreshingly creative approach to your brand?


What is Your Next Act?

Are you operating your business by default or design?

Would you like to learn how to discover your differentiator, your ideal client or maybe you need fresh ideas to make your marketing more efficient?

Are you thinking about starting a business and unsure of the next steps?


If so, Encore:CEO was designed for you.

Encore:CEO is in Session


We take new business owners through a process to determine whether a business idea is feasible and provide new and seasoned entrepreneurs with the tools they need to create a strategic plan from a new perspective.

If you would like to be one of the first to join the Encore:CEO roster, join here and we will notify you of the course start date with registration information. Encore:CEO Updates

Sometimes all you need is a fresh perspective.

Shauna Madsen is an experienced marketing executive with an excellent grasp of strategy, communications, branding and sales. She can competently prepare and implement marketing plans that achieve results. Her skills include the ability to train, motivate and manage a marketing team.
— Larry Anderson, President & CEO ManCap Group