Madsen Avenue is a creative hub, helping small business find their place in the market and express to their customers how wonderful they are.


We offer an avenue to define what sets you and your business apart from others in your industry; a strategy to reach your ideal clients, and we give you tools to elevate your brand so it speaks to your audience. We teach you how to look at your business and the market from a new perspective.

What do you want to accomplish?

Are you new to business and need guidance? We can help with every step, from registering to launching. Is your idea feasible? Let's find out before you sign that lease. 

Do you want a new perspective on your business?

Would you like to discover and define what sets you apart?  After all, its difficult to see the picture, when you are the one in the frame.

You are unique. Strive to be different.

What is the first impression your audience feels when they see your website and business card, or hear you speak at a network event?  Is it time for a refreshingly creative approach to your brand?



Are you close to retirement, or in a job that doesn’t leave you fulfilled? What’s going to be your second act? Are you in your own business now and need direction, ideas or a new perspective?

What’s going to be your encore?

At the encore stage of life, many Canadians dream of starting their own business. This can be an overwhelming process, and often leaves people feeling defeated before they even begin. Overwhelm happens for seasoned business owners too, and sometimes a new course of action is needed to get “unstuck”.

We want to help!

We take new business owners through a process to determine whether a business idea is feasible and provide new and seasoned entrepreneurs with the tools they need to create a strategic plan.

You want to create a business as unique as you. Maybe you've been working in the corporate world and longing to navigate your own ship.

When you are ready to become an Encore CEO, contact us.

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Sometimes all you need is a fresh perspective.

Shauna Madsen is an experienced marketing executive with an excellent grasp of strategy, communications, branding and sales. She can competently prepare and implement marketing plans that achieve results. Her skills include the ability to train, motivate and manage a marketing team.
— Larry Anderson, President & CEO ManCap Group

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